About Jason Johnson

Founder | Roofing Revenue Consultant
Entrepreneur | Roofing Sales Expert | Revenue Systems Strategist

With more than 15 years of hands-on experience in roofing, construction, and business development, Jason Johnson has built, scaled, and led multiple high-performance companies—closing over $40 million in combined roofing, construction, and real estate projects across the Midwest and Southern U.S.

Jason got his start working in the field, learning the roofing trade firsthand. From there, he rapidly progressed to leading multimillion-dollar operations, managing both residential and commercial jobs, and eventually launching and restructuring multiple companies, including:

• Chismar Construction – Minnesota-based roofing and construction company taken over in 2024; rapidly modernized its sales systems, added tech-enabled lead capture, and expanded service areas

• Xemplar Investing & Co. – A holding company managing equity positions, tax strategy, and project oversight in roofing, real estate, and marketing ventures

• Polar Roofing & Construction – A brand under development targeting Utah’s residential roofing sector with growth plans powered by performance-based marketing

• Home of Heroes & Heritage (501c3) – A veteran- and senior-focused nonprofit Jason founded, which now funds roofing and remodeling projects through strategic donor and contractor partnerships

Through his years in leadership and dealmaking, Jason has:

• Personally closed 7- and 8-figure commercial and residential roofing jobs

• Negotiated and flipped multiple investment properties in Minnesota, Texas, and Utah for returns of $20K–$90K+ per deal

• Rebuilt business systems for sales, CRM, and project execution to achieve consistent profit margins of 40–45%+

• Trained roofing sales teams and reps from the ground up, helping new reps close $300K–$500K in their first year

• Implemented AI-driven marketing, appointment setting, and CRM automation across his businesses

Roofing Revenue Consultant – Born From the Trenches

Jason founded Roofing Revenue Consultant after realizing that most roofing companies don’t have a lead problem — they have a conversion problem. Missed LSA calls. Poor intake processes. Disorganized follow-up. These issues bleed revenue every day.

Roofing Revenue Consultant is built to fix that pipeline and guarantee ROI. Jason and his team:

• Answer Google LSA calls in real time so you don’t miss a hot lead

• Qualify homeowners using proven roofing scripts

• Book appointments directly to your sales team’s calendar

• Charge no upfront fees — just 5% of the job once you get paid

Jason’s model has already helped roofers:

• Boost closing rates by 30–60%

• Add $100K+ in monthly job revenue from properly handled inbound leads

• Grow without hiring full-time appointment setters or overpaying for bad leads

🔧 Core Values Jason Operates By:

• Transparency Over Talk – You’ll always know where your leads are coming from, what’s working, and what’s not

• Execution Over Excuses – Jason only works with roofers who take action, not just ideas

• Loyalty and Results – He protects his partners’ territories and focuses on long-term ROI, not churn