Frequently Asked Questions
1. Do I have to pay anything upfront?
No. Our model is completely performance-based. You only pay us once you get paid on a job we helped you book.
2. What percentage do you charge?
Our base fee is 5% of the total paid job. We offer a 7.5% premium option for more hands-on support like Google Business optimization, CRM setup, and weekly reporting.
3. What kind of leads do you handle?
We handle exclusive inbound Google Local Services Ads (LSA) calls — the hottest, most ready-to-buy leads in your market.
4. How do you track which jobs came from you?
We use call tracking numbers, lead logs, and appointment scheduling tools to document everything. Every lead is recorded and attributed with time stamps and call recordings.
5. What if the lead doesn’t convert or flakes?
If the job doesn’t close and you don’t get paid, you owe nothing. No payment unless you profit.
6. Can you help set up my Google LSA or Business Profile?
Yes. We offer optional setup services for your LSA account and Google Business Profile for a one-time fee. Or it’s included if you choose our 7.5% growth plan.
7. What if I already have someone answering the phones?
We can work with your team or replace your inbound call handling. In our experience, having a trained closer handle LSA calls instantly drastically improves conversion rates.
8. Do you guarantee a certain number of leads?
We don’t guarantee a fixed number of leads — but we do guarantee this: you only pay us if those leads close and you get paid.
9. Can I cancel at any time?
Yes. We work on a month-to-month basis. There are no long-term contracts — you stay because it works, not because you're locked in.
10. Do you work with multiple roofers in the same area?
No. We offer territory exclusivity to avoid competition and conflict of interest. We only work with 1 roofing company per service area.
11. What areas do you currently serve?
We currently work with roofing contractors in Minnesota, Wisconsin, and Texas. Other states may be available upon request.
12. How quickly can we start?
If your LSA is already active, we can be answering calls within 48 hours. If you need setup support, it usually takes 3–5 business days.
13. What’s your close rate on inbound calls?
Roofers typically see a 30–70% appointment-to-close ratio when we handle the intake and booking — far better than missed calls or generic call centers.
14. Do you also manage Facebook Ads, SEO, or Google Ads?
No. We specialize in Local Services Ads (LSA) and inbound conversion. Our goal is to make you money without bloated agency retainers or traffic gimmicks.
15. Why wouldn’t I just hire a full-time in-house rep?
You could — but we’re already trained, roofing-experienced, and only get paid when you do. No salary. No benefits. Just results.
16. Do you cover the cost of the Local Services Ads (LSA), or do I?
You do. As the contractor, you are responsible for paying Google directly for your LSA ad spend. We don’t mark it up or profit from it — you fund your own ad budget, and we help you convert those clicks into closed jobs.
*What happens if I get a fake lead, wrong number, or missed call from LSA?
Great question — and it happens more than you’d think. Google understands that not every lead is legit, so they have a built-in dispute system that allows us to request a credit for bad leads. If a lead is clearly irrelevant (like a solicitor, wrong number, or someone looking for a service you don’t offer), we can submit it for review.
Google then manually evaluates the lead — including the call recording, timestamps, and lead type — to determine whether it qualifies for a refund. While they don’t approve every dispute, they do credit back many leads that are obviously fake, spammy, or clearly outside your service scope.
That said, it’s important to know that Google ultimately decides what qualifies, and sometimes you may still be charged for leads that technically fall within their policy. But don’t worry — we track, record, and log every call, so we’ll handle the review requests quickly and make sure you get credited when possible.
*How much should I spend each month on Google LSA?
A solid starting point is at least $1,000 per month — anything below that usually doesn’t generate enough volume to see real results. Google’s LSA platform works best when your ad is shown consistently, and underfunding your budget means your ad may only show up during limited hours or not at all.
As a general rule, your marketing budget should be around 5–10% of your annual revenue, depending on how aggressively you want to grow. So if your roofing business is doing $1 million a year, a monthly LSA spend of $1,500–$2,000 is reasonable and likely to deliver a strong ROI — especially if your leads are being answered and converted properly (which we handle for you).
Spending too little can make it feel like LSA “doesn’t work,” when in reality you just didn’t get enough exposure. On the flip side, spending too much without a plan can drain your budget. That’s why we work with you to dial in the right number based on your goals, close rate, and crew capacity — so your ad dollars always produce results.
*How does the daily reporting work, and what information will I see?
Every day, you'll get a full snapshot of your incoming Google LSA leads — organized, transparent, and easy to review. We track every single lead and compile a detailed report that includes:
✅ Customer name or number
🛠️ Job type requested
📍 Location of the lead
📞 Lead type (phone call or message)
💳 Charge status (charged, not charged, or in review)
🕒 Time and date the lead was received
🔎 Lead ID for referencing with Google
You’ll also see whether the lead is currently under Google’s review for a potential refund, and we’ll handle that process for you when applicable.
The best part? You get full access to this data anytime. So whether you want to audit performance weekly, pull up call recordings, or confirm what was charged — it’s all there. And if you need help reading the numbers or deciding which leads to dispute, I’m here to help every step of the way.